Harbinger Sports Logo

job 
Design a logo that works for two distinct product lines – Weight Lifting Gear and Aggressive Protective Gear. 

client
Harbinger Sports

results
This one actually turned out to be more do-able than most of these kinds of requests. They did both share the name Harbinger, and the name is stitched into most of the products in both lines... that was the visual unifier, which is why I gave the name in the logo a stitched look (which took hours and hours of digital labor to pull off back in the nineties). This logo actually brought this company's split personality owner and product development guy back from an episode where he went from one brand personality to another at any given moment. The stitched look also implies a quality product, which all Harbinger Gear most definitely was back in the day.

[2007]