Golf and Second Home Symposium

job 
Design a logo for the first event of its kind with a really long name

client
Club Mark Corporation

results
Inaugural Golf and Second Home Symposium held on November 9, 2011. It was attended by over 200 business leaders across multiple sectors in the Coachella Valley. I know this wasn't only because of the logo – but I haven't see the hard stats on it yet.  This logo was designed to invite one to question what this first event of its kind is all about via the partial question mark front and center dominating the graphic. The deep red was chosen to stop people, after all we're talking about the survival of these communities, and we used this rich three color pallet thoughout the entire campaign.

[2011]