Harbinger Sports BMX Ad 1

Harbinger Sports BMX Ad 1
Harbinger Sports Skate

job 
Print ad to promote aggressive protective gear for skate boarding, roller blading, and bmx biking.

client
Harbinger Sports  

details
Ad campaign features the product in action, being worn and used by several professional skate boarders, roller bladers, and bmx riders. Each ad features a different athlete and the Harbinger product they are wearing. Ad campaign successfully launched and established the company as a key player in the skate/bmx scene and ran in all of the key skate mags – and image is everything in this category so the ads are all image and the duotone look helped brand the campaign as well.

[1997-1998]