California Lottery Scratchers Outdoor 1

California Lottery Scratchers Outdoor 1
California Lottery Scratchers

job 
Outdoor Campaign for Scratchers

client
California Lottery 

details
As the Junior Art Director/Graphic Designer on the creative team working on the California Lottery Scratcher account at J. Walter Thompson. It was my idea to give the logo and the images the scratched out look – the logo was prominently featured in a statewide outdoor and television campaign (logo was animated to scratch out at the end of the tv spots). We created over fifty outdoor executions that ran statewide throughout public transit systems (buses, trains, light rail, airports, etc.) outdoor boards on freeways and urban areas, delivery trucks, and in-store displays... this campaign was everywhere for a couple years.

[1993]