The Shops on El Paseo Outdoor 5

The Shops on El Paseo Outdoor 5
The Shops on El Paseo

job 
Outdoor Campaign for The Shops on El Paseo

client
Churchill Pacific  

details
The task was to create a branded display that would also work as a template for The Shops on El Paseo – an upscale shopping district and street in the heart of Palm Desert, California. The branded templates measuring from 8' wide x 10' tall to 16' wide x 12' tall were displayed on the sidewalk barricades while the retail spaces on the two blocks were being renovated.  These massive displays were designed to incorporate the displays of the stores that would be opening after the renovations as part of The Shops on El Paseo, which consists of a two block area on the street. Created a few different branded templates so that there was some visual variety from display to display that lined these two blocks for nearly a year of construction.

[2006]