Oasis Fitness Business Card

job 
Business card that doubles as a mini brochure to promote Oasis Fitness as a new private personal training studio and information about the services they offer.

client
Oasis Fitness 

details
The client wanted "something unique, something different." He asked that we use earthy more neutral leaning colors, that we hire a professional photographer to shoot beauty shots his newly renovated training facility, and that it appeal to a more upscale clientele. We delivered all he wanted and then some, per his response to the finished piece and his gratitude. The 1-fold brochure is vertically oreinted and folds down to 2" x 3.5" like any standard business card, yet not terribly standard as it is 4" x 3.5". We also chose a heavy Classic Columns uncoated stock which has an elegant texture and a natural feel. We used several of the photos we had shot of the facilities and used them to fill the entire brochure which bleeds all the way around. We added several shots of the owner/personal trainer doing various routines with clients (5 on the inside), as well as a head shot of Owner/Personal Trainer in the back... a business card that multi-tasks.

[2006]