Salesforce.com Ad 4

Salesforce.com Ad 4
Salesforce.com

job 
Print ad campaign of straight up testimonials from some well known customers like Adobe Systems and Dow Jones Newswires. 

client
Saleforce.com

details
We shot them black white which really draws the viewer into the person's face which is right where we placed the only copy in the ad, which is only the customer's testimonial verbatum – this reinforces the veracity of the ad and doesn't try to make more of it than it is... successfully revealing their satisfaction and approval of Salesforce's CRM product. The ads ran in several national business and sales magazines, the USA Today and the Wall Street Journal.

[2001]