Lexis Publishing Ad 1

job 
Print ad to announce newly published legal titles 

client
Lexis Publishing 

results
This category was a challenge in terms of how do you make legal publishing titles sexy, or even remotely interesting? Well, all it took was a decent image, an strong, active headline, and a tight professional looking layout. This ad looked so strong compared to the ads of other advertisers in the category, that I was asked to develop a regional ad campaign that would lend itself to easily creating specific versions for each state... I did and they ran that campaign for the next two years.

[1996-1998]