Lexis Publishing Ad 2

job 
Regional print ad campaign with state specific adaptability to announce newly published legal titles 

client
Lexis Publishing 

results
This category was a challenge in terms of how do you make legal publishing titles sexy, or even remotely interesting? Well, all it took was a decent image, a strong, active headline, and a tight professional looking layout. I was asked to develop a regional ad campaign that would lend itself to easily creating specific versions for each state, rather than having to create a new ad for every state... this classic image of the paper boy worked well in every state and the layout was easy to adapt to each state, which I did by changing the place in the newspaper in the image and the ad copy. This campaign ran for two years.

[1996-1998]