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Print ad to run in the U.S. Open Tennis Program Magazine 


As Creative Director of, I was responsible for the development the brand and its look and feel across all media, which primarily meant the web site which was an attempt at creating an online men's magazine that featured what we called at the time "contextualized editorial content" for men. We sponsored the U.S. Open Tennis Tournament in NYC and ran the two ads with black backgrounds the first year, and the other ad the second year we were involved as a sponsor.