TheMan.com Ad 3

job 
Print ad to run in the U.S. Open Tennis Program Magazine 

client
TheMan.com

details
As Creative Director of TheMan.com, I was responsible for the development the brand and its look and feel across all media, which primarily meant the web site which was an attempt at creating an online men's magazine that featured what we called at the time "contextualized editorial content" for men. We sponsored the U.S. Open Tennis Tournament in NYC and ran the two ads with black backgrounds the first year, and the other ad the second year we were involved as a sponsor.   

[1999-2000]