Copier Careers Competitive Ad 3

job 
Print ad campaign to further establish the client's dominance in this market and to directly address a competitor's ads that claimed they were a a better recruiter than Copier Careers.  We tackled it head on and didn't allow them to dilute our brand and solid reputation in the industry. 

client
Copier Careers

details
Again, most ads in this category are dry and all about the copier machines. Being a recruiter meant that Copier Careers product is really people. That given, we continued to focus on the product, people, in the ads but the look and feel evolved to a more solid corporate look, which fit with the message that this recruiter has been working in the industry for twenty years.

[2005-2009]