Copier Careers Candidate Ad 5

Copier Careers Candidate Ad 5
Copier Careers

job 
Print ads to run in trade magazines and maintain the company's dominance in that market. 

client
Copier Careers

details
Most ads in this category are dry and all about the copier machines. Being a recruiter meant that Copier Careers product is really people. That given, I came up with the idea to feature the different kinds of professionals they place into jobs. Here's how we did this: the client supplied us with some of their candidates resumes and then we made it fun by finding off-beat stock photos, creating profiles and making up fake names. Campaign was cost effective and broke through the clutter of totally impersonal ads in that market. We created a new ad every month for over two years, and then started re-running ads from there.

[2005-2009]