Zoot Ad 3

job 
Print ad to promote state-of-the-art thriathlon apparel to the New England market

client
Zoot Hawaii  

results
The ad positions Zoot Hawaii as the optimum apparel for triathletes by conveying how tough these athletes are in terms of what they endure during these brutal races, thereby speaking to the need for Zoot's highly specialized apparel that is specifically designed for and tested by triathletes. This ad ran in a black-and-white running magazine published in New England.

[1998]