Lunch Money Ad Lunch Money Ad

Print ad campaign to attract new customers which directly takes on Seibel, their main competitor in the market. 


The idea was to position the relatively new company as the new kid on the block that knows his stuff, is confident in his product, and isn't afraid of competition. So we came up with the idea to use a young kid dressed up as a business guy who could represent as the likeable underdog (whom Americans tend to pull for in direct competition) that could also get away with saying things like "I will not give Seibel my lunch money," or "I will not spend my summer vacation installing Seibel." The ads ran in a variety of national business and sales magazines, as well as the USA Today newspaper.

[2001 - 2002]