First Security Capital Brochure

First Security Capital Brochure
First Security Capital

job 
Brochure to promote First Security Capital's innovative 90% Stock Loan.

client
First Security Capital 

details
The client wanted a brochure that was upscale, clean and sophisticated. It had to have an established financial look and feel, and it had to be something they could easily mail with a personalized letter to a very targeted list of investors. The company was new venture by a group of experienced and reputable investment professionals, so we also feature them in the brochure along with a message from the president, a series of questions to help investors identify their objectives, detailed information and frequently asked questions about the 90% Stock Loan. The brochure I designed is a 4" x 9" 16-page self-cover booklet with a montage of financial imagery I created on the cover. I used an image of blue marble as a border graphic throughout to tie it all together visually. 

[1997]