Oasis Fitness Brochure

job 
Brochure to promote Oasis Fitness as a new private personal training studio and the services they offer.

client
Oasis Fitness 

details
The client wanted "something unique, something different." He asked that we use earthy more neutral leaning colors, that we hire a professional photographer to shoot beauty shots his newly renovated training facility, and that it appeal to a miored upscale clientele. We delivered all he wanted and then some, per his response to the finished piece and his gratitude. The trifold brochure is horizontally oreinted and folds down to 5" x 4" (definitely unique and not standard by any stretch). We also chose a heavy Classic Columns uncoated stock which has an elegant texture and a natural feel. We used several of the photos we had shot of the facilities and used them to fill the entire brochure which bleeds all the way around. Plus, we added several shots of the owner/personal trainer doing various routines with clients (5 on the inside middle panel, and 1 as the big/background image on the outer middle panel along with a head shot of Owner and Personal Trainer. I have to say that this piece has a very down to earth, yet classy and buttoned up feel to it.

[2006]